Many real estate agents are nothing more than "listing" agents, which means that their priorities, budget and time are spread over many different properties potentially diminishing the chances of yours getting the most attention. Our approach is vastly different. We do not list a house if we do not believe that we can sell it on our own. Our marketing program is tailored to the specifics of your property and takes into account the intended buyers. We are Marketing Professionals. We have done our research. We understand what works and what does not work. We are pioneers in the use of new technology. We make it work for us. And for you.
Our only priority is to delight you. We know that delighting you will enhance our reputation and will create repeat business in the long run. We also know that one of the surest ways to delight you is to get your home SOLD! Fast and at the best net price to you. That is what motivates us.
Unless very lucky, one does not get a house SOLD without a marketing plan that is
- comprehensive,
- professionally designed,
- personalized,
- detailed,
- implemented with care and
- supported by unequaled superior service.
Our resident marketing expert has 28 years of experience as a senior University Marketing Professor in the largest business school in Canada and as a consultant to many large as well as small national and international companies. He was the first professor in the world to introduce a course in "Customer Service Excellence" at the University level and one of the first to develop expertise and disseminate knowledge in the field of Direct Response Marketing (i.e. direct mail, e-mail and Web marketing). Keep in mind that this unequaled expertise won't cost you a cent more than listing with someone who relies on outdated marketing techniques or on luck... But it will get you results!
Why not retain the best?
Typically, your marketing plan will be personalized to match your own situation and will include
A. Determining the parameters of the sale, i.e.
- Assessing the Urgency of the Situation,
- Understanding your Expectations,
- Conducting a Comparative Market Analysis, and Reviewing its Results,
- Establishing a Selling Price that Will Bring it a Quick and Satisfactory Sale,
- Determining what Needs to be Done Before Marketing your Property.
B. Getting your property ready for the market
- Developing Promotional Written Materials,
- Taking Inside and Outside Professional Pictures of your Property,
- Creating a Virtual Tour to Present your Property,
- Developing a Full Color Feature Brochure for Home,
- Creating a Custom Designed Website for YOUR Property,
- Preparing a Custom Design Yard Sign,
- Staging your Home by Space Solutions®—a FREE Exclusive Service to The Taber Team's Customers.
C. Marketing your Home
- Uploading all Pertinent Information onto the MLS,
- Promoting Website to Brokers Worldwide through Traditional Channels as well as Through
- Google Base
- Yahoo! Classified
- Live Deal
- Propsmart
- Oodle
- Trulia
- and many more...
- Conducting Open Houses for Local Brokers,
- Advertising your New Listing to Appropriate Markets,
- Advertising and Conducting Open Houses for Public (if desired),
- Generating and Monitoring Showings,
- Collecting Feedback from Visitors Through Customer "Response" Sheets,
- Collecting Feedback from Agents After Each Visit,
- Communicating Such Feedback to You.
D. Selling your Home
Marketing is a lot more than selling. But the selling part is a very important part of marketing. To ensure a stress free and an efficient and timely closing, we will pay special attention to
- Qualifying Buyers,
- Helping them Secure the Most Advantageous Financing,
- Facilitating the Negotiation Process for the Benefit of all Parties,
- Paying Attention to all Details in Drafting Contracts,
- Arranging and Attending all Inspections,
- Providing Assistance in the Mortgage and Closing Processes,
- Being Present at Settlement will Ensure an Efficient and Timely Closing,
- Helping you with Utility Changes, Moving Dates, etc...
E. Delighting your buyers
We are customer oriented and want your buyers to be as delighted as you are. Therefore, we will
- purchase an American Home Shield Warranty Program for your home. It will protect your Buyers for one year after closing and will eliminate any worries they might have.
As you can see, you will be in good hands from Our First Contact to Closing.
And beyond...
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